Element 5 - September 2026 Roundup 📈 Why: Radical transparency for our products
By Jonnybradleyuk · October 3, 2026 · Curated by George's Blog
Element 5 - September 2026 Roundup 📈
Why: Radical transparency for our products, and also our business.
Headline
→ 250,000+ servings shipped (+25% vs August)
→ 3.85M total shipped on the road to 100M
The big decision: a 30% price increase
We raised prices across new subscriptions and one-time orders. We expected conversion to drop, and it did: 4.0% → 3.3%.
What happened next is the part that matters:
→ Average order value: £55 → £63
→ Units per order: 2.25 → 3.27 (+45%)
→ Add-to-cart rate: +5.1%
The higher price didn't hurt buying intent. It improved it. Fewer people checked out, but the average customer bought a lot more.
Two other things pulled conversion down: a stock outage on a bundle freebie, and pausing overspending Meta ads, which cut traffic by 23%.
The price stays.
Subscription first is working
→ Subscription share of orders: 70.1% → 78.2% MoM
→ New customers choosing to subscribe: 58% → 62.8% MoM
New Product
→ 3 prototypes in production for our new luxury pill organiser
Momentum
→ Selected as 1 of 11 UK brands for the BREAKOUT Wellness UK accelerator which comes with opportunity to pitch to Holland & Barrett and other key partners, investors.
October focus
→ Reduce add-to-cart friction
→ Out-of-stock gift back - monitor recovery
→ Win back the conversion rate while keeping the new order value intact. (October early signals are strong)
More next month.
#Founder #DTC #Longevity #Supplements #BuildInPublic