People say ai stops people thinking. I think the exact opposite. At MrPrime we a

By Robert Prime · November 3, 2026 · Curated by George's Blog

People say ai stops people thinking. I think the exact opposite.

At MrPrime we are hugely into ai at a very high level.

My goal is everyone thinking more than ever and that is now possible.

Ai can aggregate huge amounts of data and shortlist those decisions now which frees the time for brand managers to think and be strategic.

Our time is now spent analysing the data and speaking to clients about their specific business challenges and working out what to do.

It is why we never offer a generic rate card.

I am yet to find two businesses the same so why would I say "We do 5 pieces of A+ content and 20 hours of catalogue work etc etc" if that is not what the customer needs?

Genuinely, our results reflect this now and we are improving all the time.

The real goal is no admin, max thinking.

#amazon #ai

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