More than 400 million customers used Alexa for Shopping in the last 12 months Up
By Noahwickham · November 3, 2026 · Curated by George's Blog
More than 400 million customers used Alexa for Shopping in the last 12 months
Up from 350 million in July
Shoppers who use it spend 50% more than shoppers who don’t
Both numbers come from Amazon’s Q3 earnings call
Jassy also said Amazon believes it will be “the primary shopping agent customers use to shop Amazon”
Primary
Is some of that 50% just big spenders using it more?
Probably
Doesn’t matter, that’s where the big baskets are now
Shoppers are typing full questions
“Is this safe for a 2 year old?”
“Will this fit a 2019 Tacoma?”
“Which one is better for sensitive skin?”
If your listing can’t answer in plain text, the agent recommends the one that can
My audit
➝ Every bullet answers a question someone would say out loud
➝ Specs live in text, not only in images
➝ Reviews and Q&A get read like sales copy, because now they are
➝ Pricing stays honest
And now the robot is holding the credit card