Shoppers just want to know how your product works! In one of my recent episodes
By Shreshta Joy · November 3, 2026 · Curated by George's Blog
Shoppers just want to know how your product works!
In one of my recent episodes on the Digital Shelf Insider, Tom Limongello brought up a brilliant teardown by Christy Lebor from Smash Brand that perfectly captures the tension between CPG design and in-store conversion.
There is a massive hurdle for #CPG brands, especially when introducing a new product format: And mind you, the physical shelf isn't as forgiving as the digital shelf.
Online, you can update a secondary carousel image or tweak a hero shot overnight if customers are confused. In-store, you are locked into a print-and-distribution cycle for months or even years. If your front panel doesn't instantly educate the shopper, they won't even pick it up, which means you've already lost them to a competitor who made it easier to understand.
Catch my full conversation with Tom on Season 2, Episode 12! https://lnkd.in/gpy9SDnG