Good morning PPC friends! 👋 🇬🇧 I’ll be at World Travel Market (WTM) London fr
By Yoannferrand · November 3, 2026 · Curated by George's Blog
Good morning PPC friends! 👋 🇬🇧
I’ll be at World Travel Market (WTM) London from tomorrow through Thursday. If you’re in the travel industry, feel free to reach out.
I’d be happy to share some insights or meet up.
64 updates this week. You probably don’t need to act on all of them.
That’s why I put this newsletter together: to help you find the changes that matter to your accounts, with enough context to decide what to do next.
A few things I’d look at first:
🔍 Paid Search: Google’s AI Mode ads expand into more markets, while Microsoft’s October roundup brings more PMax controls. There are also account observations worth checking, including Display Expansion in auto-apply recommendations.
💬 ChatGPT Ads: creative enhancements, a multi-image beta and more sales reporting detail. A good moment to review your settings.
📊 Measurement: Tag Manager installation and logging changes, Microsoft’s CAPI guidance and a specific Safari cookie fix.
📱 Paid Social: Meta creative reporting, a lead-quality slider and new video metrics spotted in advertiser accounts.
🛒 Retail Media: Amazon sellers report automatically assembled videos serving, while TikTok previews GMV Max Pro and Growth Autopilot.
And if you only have two minutes, the opening briefing will help you choose where to start.
A big thank you to this week’s contributors, including:
🔍 Paid Search: Dario Zannoni, Maximilian vom Eyser, Bia Camargo, Thomas Eccel, Anthony Higman, Hana Kobzová and Khushal Bherwani.
📊 Measurement: Simo Ahava, Julius Fedorovicius, Matteo Zambon and Natzir Turrado.
📱 Paid Social: Andrea Di Petrillo, Bram Van der Hallen, Ons Affes and Matias Axel Ramayo.
🛒 Retail Media: Vita K., Ivan Marynych, Noah Wickham, Max Lichtenfeld, Guillermo Neuman, Will Haire and Oleksandr Kovalov.
🛠️ Useful resources: Dana DiTomaso, Ginny Marvin, @Shivani Mohan and the researchers and reporters credited throughout the edition.
The full contributor roundup and original sources are in the newsletter. Thank you for sharing what you find - it makes this useful for all of us. 🙌
Which change are you checking in your accounts this week?