Good morning, PPC friends! ☀️ Tomorrow, I’m off to Bologna for my yearly trip to
By Yoannferrand · October 13, 2026 · Curated by George's Blog
Good morning, PPC friends! ☀️
Tomorrow, I’m off to Bologna for my yearly trip to AdWorld Experience—this time supporting Alex van de Pol. If you’re there, give me a shout! 🇮🇹
79 updates this week. You probably don’t need to act on all of them.
That’s why I put this newsletter together: to help you find the changes that matter to your accounts, with enough context to decide what to do next.
A few things I’d start with:
🔍 Paid Search: Google Ads Editor’s support deadline, PMax and Demand Gen account observations, and ChatGPT Ads measurement updates.
📊 Measurement: GTM configuration changes, Conversion Lift eligibility and new Google Analytics administration tools.
📱 Paid Social: Meta’s creative tools and controls, TikTok’s checkout tests and Reddit’s lead-generation updates.
🛒 Retail Media: Amazon reporting and beta observations, plus Walmart targeting partnerships and campaign controls.
🌍 Industry & CTV: Google’s completed spam update, creator-marketing research and DV360’s latest Structured Data Files release.
🤖 AI & Productivity: Claude’s Google Workspace tools and workflows to try on your next report.
Thank you to the people sharing their discoveries and analysis:
• Paid Search: Menachem Ani Ⓜ️, Arpan Banerjee, Thomas Eccel, Christian Cabrera, Harri Cullen, Jyll Saskin Gales, Bia Camargo, Hana Kobzová, Vivek Gupta, Ana Kostic, Emirhan Bayutmuş, Gert Jan van Egmond, @Govind Singh Panwar, Sam Vergauwen and Joey Bidner.
• Measurement: Simo Ahava, Matteo Zambon and Hana Kobzová.
• Paid Social: Jon Loomer, Matias Axel Ramayo, Bram Van der Hallen, Pleurat Breznica, Brett Westervelt, Radu Oncescu, Mani P., Kristen Gillespie and CrackPPC - Digital Marketing Agency - Google Shopping & Merchant Specialists.
• Retail Media: Will Haire, Oleksandr Kovalov, Mila Dubykivska, Ivan Marynych and Khurrum Malik.
• Industry Insights: Mike Ryan.
The full Week 41 issue is below. Announcements, account tests and older references are labelled, so you can tell what’s actually new.
What have you spotted in your accounts this week?
#PaidMedia #PPC #PaidMediaCollective