Seven years ago tonight, at four minutes to midnight, my lawyer typed two words:
By Ben Leonard · November 1, 2026 · Curated by George's Blog
Seven years ago tonight, at four minutes to midnight, my lawyer typed two words: "We're done." I'd sold Beast Gear.
The six weeks of due diligence before that were more intense than the most stressful day of building the business. The buyers went through everything.
Since then, through Ecom Brokers, I've been on the other side of those deals. Diversification is one of the foundations buyers look at. Can the business take a hit? Does it have more than one profitable product, more than one ad channel that works, more than one place to sell?
A brand that does all its sales on Amazon, through Amazon ads, answers no to two of those.
That's what my team at Peregrine works on with Amazon brands: Meta ads bringing customers to a store they own, and TikTok Shop as a second marketplace.
If most of your sales still come from Amazon, our free growth audit is in the first comment.