Most of the brands that come to Peregrine have nailed Amazon and feel stuck rely
By Ben Leonard · October 27, 2026 · Curated by George's Blog
Most of the brands that come to Peregrine have nailed Amazon and feel stuck relying on it. TikTok Shop is usually the first channel they ask about.
It's a different game from Amazon. You're sending free product to creators, paying them commission on every sale, and holding enough stock for a video that takes off.
So before my team launches a shop, we check five things: whether the product shows what it does in the first few seconds, whether the samples and creator commission still leave margin, whether stock can take a spike, and who will reply to comments and messages every day.
Some products don't suit it. I'd rather say that before a brand spends anything. At Peregrine we say no more than we say yes.
If you sell on Amazon and want a second channel you control, our free growth audit is in the first comment.