🚨 AMAZON ADS UPDATE 🚨 Amazon just told select brands it plans to crop your ima
By Noahwickham · October 31, 2026 · Curated by George's Blog
🚨 AMAZON ADS UPDATE 🚨
Amazon just told select brands it plans to crop your images, write your headline, and pick where your shoppers land
Today it’s a test on Sponsored Brands collections ads, free to advertisers, starting in November
I don’t think it stays a test
Amazon is practicing three things at once, reassembling the creative you uploaded, writing the copy itself, and choosing the destination
That’s an ad system that doesn’t need you to build the ad
It only needs your assets
My bet on where this lands
- The Brand Store becomes optional because shoppers get a page Amazon built, and the store your team spent weeks on gets skipped
- Headlines start to sound alike since one system is writing them for everyone
- Free placements turn into paid ones once Amazon knows they perform
That leaves the raw material as the only thing you control
Product images that survive a crop
A clean version of every creative with no text baked in
A brand voice sharp enough that Amazon’s headline has nothing to fix
Soon your brand is an input field in Amazon’s ad machine