The key to turning Amazon back into a profitable customer lies behind the decisi
By Martin Heubel · October 31, 2026 · Curated by George's Blog
The key to turning Amazon back into a profitable customer lies behind the decisions you’re unwilling to make:
- Delisting unprofitable ASINs
- Introducing selective distribution
- Developing online channel selection
- Turning EOL products into Amazon exclusives
- Reducing participation in tier 1 deal events
- Accepting disruption to sales growth
- Adjusting packaging to SIPP standards
- Letting AVNs escalate to senior level
- Avoiding quarterly target changes (sales vs profit)
- Diversifying your online sales away from Amazon
- Delaying the listing of premium (B2B) selection
- Stop listing your entire portfolio on Amazon
They all require you to do things differently than what common sense, your leadership, and AI would tell you.
So stop blaming the online retailer and start doing what's needed to turn your margins around.
Nobody else will do it for you.