There are hundreds of social media tools out there, but are you using the right
By Dayana Collazos Ibarra · October 30, 2026 · Curated by George's Blog
There are hundreds of social media tools out there, but are you using the right one? đź‘€ #AD
In my 5 years working in social, I’ve used a few different tools for scheduling, community management, data, listening and approvals. And one thing I’ve realised is there’s no one size fits all tool. It all depends on your needs, your team and your social presence.
When I first joined Folio, I had to pick and switch to a new social media tool. I really wish I’d had Agorapulse’s newest e-book, The Cost of the Wrong Social Media Tool, back then to help us find the one best suited to our team’s needs and make the switch a smooth process.
It’s a great prompt to ask whether your current tool is still working for you.
Teams grow, operations get bigger and responsibilities increase. When your tool doesn’t keep up, the cost doesn’t always show up on the company card. It shows up in the extra time spent on workarounds and temporary fixes.
But switching can feel so daunting too. Losing historical data, finding a replacement, training the team on something new...
What I love about this e-book is that it doesn’t just get you thinking. It gives you a step by step checklist for comparing the real cost of keeping vs switching, for both in-house and agency teams.
It’s not something we think about much day to day as social media marketers, but the tools we use have a big impact on our productivity and effectiveness, especially in smaller teams.
But would LOVE to know what tool are you or your team using right now?
The e-book is free to read here: https://lnkd.in/eNjiZGGF