A myth in social media marketing? That our jobs are just creating content and po
By Dayana Collazos Ibarra · October 20, 2026 · Curated by George's Blog
A myth in social media marketing? That our jobs are just creating content and posting.
Social media is a branch of marketing and learning the fundamentals helps you understand where it fits.
For example, in my current role, brand awareness has been the focus for the past two years. Knowing that shapes what I create and how I measure success.
Not learning this sooner is something I think held me back. My advice? Invest in understanding how marketing works overall.
What’s one marketing fundamental every social media marketer should know? 💭
#PLMLinkedInChallenge Pretty Little Marketer