You're paying Amazon to send shoppers to a listing you haven't touched in two ye
By James Wakefield ๐ก ยท October 24, 2026 ยท Curated by George's Blog
You're paying Amazon to send shoppers to a listing you haven't touched in two years.
The title is truncated. The bullets read like a spec sheet. The images are the same ones your packaging team shot for Tesco in 2019. There's no A+ Content.
But you're spending on Sponsored Products every day.
๐ฌ๐ผ๐'๐ฟ๐ฒ ๐ฝ๐ฎ๐๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐ฐ๐น๐ถ๐ฐ๐ธ, ๐๐ต๐ฒ๐ป ๐๐ฎ๐๐๐ถ๐ป๐ด ๐ถ๐.
Fix the listing before you increase the budget. The best ad in the world can't convert on a page that doesn't sell.
Would you run a TV ad that sent people to a closed shop?