How can we balance sales attribution vs incremental impact? Join us at NXT Media
By Bustosjeffrey · October 22, 2026 · Curated by George's Blog
How can we balance sales attribution vs incremental impact?
Join us at NXT Media Days US on November 5th in NY!
https://lnkd.in/eejBWk6j
🎤 Looking forward to joining Jinu Peyeti from Albertsons Media Collective, Stephen S. from Best Buy Ads, and Stuart Schwartzapfel from iSpot. Lead by my former colleage and partner in crime Angelina Eng!
A few topics we'll tackle:
📊 Incrementality as the benchmark for effectiveness
âš¡ Real-time, closed-loop measurement
🔗 Clean rooms and cross-channel consistency
📈 Moving beyond ROAS to LTV and long-term profitability
Looking forward to a great discussion!