Hyped to share that the South African Retail Media Measurement Standards are off
By bustosjeffrey · September 16, 2026 · Curated by George's Blog
Hyped to share that the South African Retail Media Measurement Standards are officially open for public comment!
🚀 I’ve had the privilege of leading the Measurement Standards workstream with MMA South Africa, working alongside an incredible group of people to tackle a deceptively difficult question:
💡 What does credible, comparable and actionable retail media measurement actually need to look like for the South African market?
📄 Read the press release below:
https://lnkd.in/ewK62qFC
🇿🇦 South Africa has its own retail realities. Physical retail remains critical. Cash and low-traceability transactions matter. Loyalty and identity coverage vary. And retailers are at different stages of measurement maturity. The framework needed to reflect those realities.
📐 So we built a practical progression from Standard to Advanced measurement, with clear expectations across:
📣 Performance & Delivery
🛒 Conversion, ROAS & Sales
👥 Customer Insights
📲 Direct Marketing
🗣️ Now we want retailers, brands, agencies, platforms and measurement partners to review it, challenge it and give us feedback.
🧡 A huge thank you to Odette V. for leading the Taskforce and to Sarah Utermark, Diane Charton, Luisa Mazinter and Melis Ertem, along with the broader MMA team, for making this possible.
🤝 And thank you to the incredible group of industry contributors who gave their time, expertise and perspective throughout the process:
Candice Schooling, Ansa Leighton-Buys, Beyers van der Merwe, Vincent Viviers, Adrian N., Tanja De Korte, Kerry Ho-Van Rensburg, Melissa Signor, Kevin Metcalf, Fionna Ronnie, Vincent Maher, Anton Grutzmacher, Lesego Ngcamu, Caitlin Perry, Kelvin Jonck, Geoff Masuta, Sagren Pather, Karla Levick, Jessy Severins, Charmagne Mazhindu, Lunga Mooi, Kamesha Naidoo, Vilosha Soni, Robyn Willmore, Nivasha Pillay, Zethu Mthethwa, Paul Yates, Alex White, Steven Burnstone, Basak Zerman Kecker, Netta Lev Sadeh, Yannick Kabangu and Zaheer Bray.
📄 Download the Retail Media Measurement Standards draft for public comment below:
https://lnkd.in/es7sbW7t