Today, at ANA Masters of Marketing’s Cultural Marketing Growth session, we showe
By Carlossantiagossg · October 21, 2026 · Curated by George's Blog
Today, at ANA Masters of Marketing’s Cultural Marketing Growth session, we showed brands why it’s critical to move beyond reach to connect deeply with growth audiences and seize the $250B incremental sales potential through enterprise-wide cultural fluency.
Coca-Cola’s Stephanie Eaddy and Collage’s David Wellisch shared a proven playbook for embedding cultural fluency across teams, while discussion surfaced the barriers—and opportunities—shaping the industry.
Next, we’ll bring these ideas to life on 11/7-10 at the #ANAMulti Marketing Conference, with case studies, frameworks, fresh evidence, cultural intel, operational strategies, and what’s next in Cultural AI and creators.
If you’ve proven the power of culture or want to advance your teams, join our engine of transformation.
**ANA and Cultural Leadership Alliance members enjoy complimentary registration to the ANA Multicultural Conference**