Cultural-led growth is unfinished. Let's finish it together. The ANA Cultural Ma
By Carlossantiagossg · October 20, 2026 · Curated by George's Blog
Cultural-led growth is unfinished. Let's finish it together. The ANA Cultural Marketing Practice is pursuing a transformative mandate: activating brands and expert partners to close an estimated $250B sales gap through cultural fluency and making culture-led marketing a standard driver of growth.
At Masters, join us to explore:
• How the ANA Cultural Leadership Alliance is translating findings from its 'Growth, Unfinished' study into action through its Leadership Council, the Alliance Cultural Growth Toolkit, Cultural Lab, and Cultural Intel Series to guide brands identify, quantify, and seize their full growth opportunities. Tuesday, 12:30-1:30, Panzacola F1.
• How Stephanie Eaddy, Cultural Marketing Lead at The Coca-Cola Company, with David Wellisch's team at Collage Group, mastered cultural fluency growth by embedding it at enterprise scale across teams, workflows, and decision-making. Tuesday, 1:45-2:15, Panzacola F1.
• How the ANA Cultural Marketing COE team, led by Elliot Lum, is advancing culture-led learning across 22K brands through its committee ecosystem and member pathways. Tuesday, 2:15-2:30, Panzacola F1.
• New findings from the ANA Cultural Leadership Alliance's 'Growth, Unfinished' study and its first study collaboration with Collage Group, will quantify where #GenZ cultural resonance is creating growth, uncovering the opportunity across 134 brands and four categories, and revealing what cultural growth audiences' leaders understand that their competitors don't. ANA Amplify on Thursday, 4:45-5:35 PM, Gatlin A2.
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