💥 94% of digital leaders consider eCommerce a strategic priority! ...now that i
By Laurenlivak · October 21, 2026 · Curated by George's Blog
💥 94% of digital leaders consider eCommerce a strategic priority!
...now that is a stat I wish was that high when I was on the brand side. It is incredible to see the focus that ecommerce is now getting in organizations.
Profitero+ just launched their 10th annual 2026 eCommerce Organizational Benchmark Study and there are a lot of great insights:
📊 70% of organizations reorganized around eCommerce in the past year. Brands are clearly recognizing that their organizational structures need to evolve. This is a theme we have seen every year but the pressure is on now more than ever.
🎯 Only 25% of organizations have online market share as a core KPI. We talk constantly about driving growth, but are we measuring the right things to understand whether we're actually winning?
🤖 74% of brands believe AI is already changing how consumers shop, yet 54% say AI is overhyped relative to the value it delivers today. We know consumer behavior is changing, but organizations are still figuring out where to invest and how to measure the impact.
👉 Check out the full report: https://lnkd.in/gZFqf3XE