A low ACoS campaign can still be wasted spend. It only bids on your brand name?
By Anthony Nguyen · October 20, 2026 · Curated by George's Blog
A low ACoS campaign can still be wasted spend.
It only bids on your brand name? It may be buying orders you'd get anyway.
It never wins top of search? It isn't helping rank.
It runs out of budget by noon? You don't know what it can do.
So I ask one question:
What did this spend do for organic orders?
Sometimes the answer is nothing.
Even with a pretty ACoS.