Most accounts don't need more keywords. They need fewer decisions. What I often

By Anthony Nguyen · October 17, 2026 · Curated by George's Blog

Most accounts don't need more keywords. They need fewer decisions.

What I often find in an audit:

Thousands of keywords.

Each with a handful of clicks.

Each with its own bid.

No single keyword has enough data to decide anything.

So I group them.

Same intent. Same product fit. Same bid logic.

"large dog bed" and "dog bed large" are the same shopper.

A group gets enough clicks to read CVR.

A lone long-tail keyword rarely does.

Fewer decisions. Better ones.