🚨Client: What's your approach to A+ content for the holidays? Me: Less than you
By Dbolzmann · October 20, 2026 · Curated by George's Blog
🚨Client: What's your approach to A+ content for the holidays? Me: Less than you think.
MY HOT TAKE: most holiday creative on Amazon is too much.
Clip art Santas. Fake snow. A full red and green takeover of every image.
The brands that win add a few small touches and leave the rest alone.
So we pulled final files from 20 brands we worked with this year and dressed each one up with AI:
→ Samsonite: one ivory ribbon across every case in the set
→ Dreamy Blue: the moment the box opens and the pillow gets a hug
→ Hawaiian Shaved Ice: red and green snow, inside, on a snow day
→ Goughnuts: a doodle staring up at the stocking
🎯Before you touch an image, ask one question: What's the moment someone gives your product? A stocking. A big box. A gift kit. The face of the person opening it.
Pick the moment, then dress up the image.
📍I put all 20+ before and afters into one gift guide. My substack members also got the prompts we used.
👇🏽👇🏽Let me know if you want it and I'll send it to you.
PS - our case study with Samsonite is dropping this week so get on our substack if you want the behind the scenes details.