I’ve never been a huge fan of Sponsored Display unless you have the budget to tr
By Noah Wickham · October 20, 2026 · Curated by George's Blog
I’ve never been a huge fan of Sponsored Display unless you have the budget to truly scale it
This update is the first thing in a while that makes me look at display differently
Responsive eCommerce Creative just got rebuilt with in-banner video, carousels that show 3 to 6 of your products in one swipeable ad, and interactive prompts powered by Alexa for Shopping
Shopper taps a prompt ➝ asks Alexa a follow-up about the product ➝ adds to cart, straight from a display ad on a third-party site
You upload your logo, colors, approved imagery, and copy guardrails once and it generates brand-governed ads from them without you reviewing every variation
The layouts adapt to where they show up, cinematic on Fire TV, editorial on news sites, full-bleed on Alexa devices and Fire Tablet Amazon says ads using its AI optimization averaged 14% higher CTR and 7.2% higher ROAS
Not sure I totally trust Amazon on the idea of it having that high of ROAS, but potentially in beauty or supplement categories it may
New formats plus responsive imagery turn display into a much larger potential engine
This should have been display all along