After we launched the original Ninja SLUSHi, it sold out 15 times. Some companie
By Mark Barrocas · October 18, 2026 · Curated by George's Blog
After we launched the original Ninja SLUSHi, it sold out 15 times. Some companies would focus on protecting that success. We’d rather disrupt ourselves than wait for someone else to do it. If we can build something better for our consumers, we will, even if it competes with a product we already sell.
So when consumers started buying two machines to serve different frozen drinks, our team brought that experience into one. They developed technology that senses each mixture and independently controls its temperature, so a margarita and a milkshake reach the right consistency at the same time.
That led to Ninja SLUSHi Twist, now named one of TIME's Best Inventions of 2026.
That’s how our people approach consumer technology. Our SharkNinja teams take on hard technical challenges to create a consumer experience that’s effortless and fun.
This recognition celebrates the innovation and ingenuity our teams bring across categories, with our Shark ChillPill, Shark FlexStyle IonCurl, Shark FacialPro Glow and Ninja CRISPi Microwave also earning special mentions.
Thank you to everyone who brought these products to life. I’m proud of what you’ve built and how you keep finding ways to do even more for our consumers.
https://lnkd.in/ehUEeD8Q
#WeAreSharkNinja #TIMEBestInventions