We promise the world 25 new products a year, built from the ground up.
By Mark Barrocas · September 29, 2026 · Curated by George's Blog
We promise the world 25 new products a year, built from the ground up.
Today, we’re forming a new team to build and grow the 26th: SharkNinja itself. It’s called Unit 26.
SharkNinja got where it is by disrupting itself over and over again, and Unit 26 makes that reinvention a full-time job.
Inside any company moving as fast as we do, the highest-impact work doesn’t always fit neatly into anyone’s job description. It often sits between functions, and it stays unsolved until someone owns it completely, builds the solution, proves its value, and ships it.
Unit 26 is a small team of builders whose entire job is doing exactly that. What they build will flex with the problem. It might be an app, an algorithm, an AI agent that eliminates thousands of hours of manual work, or a system that doesn’t yet exist at our company or anyone else’s. And when their build ships, they hand it off to the business unit and move to the next one. That’s the job, zero to one, again and again.
The people I’m looking for are rare. They’re deeply technical software and systems architects with fierce commercial acumen and founder-level urgency.
Most of them end up in one of four places. Some join startups, building in the dark, under-resourced and without real distribution. Others get recruited by consulting firms, where their prototypes die inside client committees. A few land at corporate incubators, walled off in “innovation labs,” doing corporate theater with no real skin in the game. And the rest found their own companies, only to learn that the building comes last, after the fundraising and the recruiting.
Unit 26 is built to be the opposite of all four of these options. Here, the building comes first. You will build on top of a global innovation engine that reaches tens of millions of homes, with my sponsorship and a business unit already waiting on the other side. When you create real value, you will share in that value. Elite builders should have skin in the game, and at SharkNinja they will. Most importantly, everything you ship is a launching pad to something bigger, at SharkNinja and beyond. Leaders are part of what we make here.
SharkNinja is the one product we never stop building, and we ship it every single day.
We’re starting with eight builders, from inside SharkNinja and out. If you think you have what it takes, message me directly or apply at the link in the comments.
The problems are waiting.