๐ฌ๐ผ๐๐ฟ ๐ณ๐ฎ๐๐๐ฒ๐๐-๐ด๐ฟ๐ผ๐๐ถ๐ป๐ด ๐ฐ๐ต๐ฎ๐ป๐ป๐ฒ๐น ๐ต๐ฎ๐ ๐๐ต๐ฒ ๐๐บ๐ฎ๐น๐น๐ฒ
By James Wakefield ๐ก ยท October 17, 2026 ยท Curated by George's Blog
๐ฌ๐ผ๐๐ฟ ๐ณ๐ฎ๐๐๐ฒ๐๐-๐ด๐ฟ๐ผ๐๐ถ๐ป๐ด ๐ฐ๐ต๐ฎ๐ป๐ป๐ฒ๐น ๐ต๐ฎ๐ ๐๐ต๐ฒ ๐๐บ๐ฎ๐น๐น๐ฒ๐๐ ๐๐ฒ๐ฎ๐บ.
Amazon keeps growing. The team did not grow at all.
DTC has a marketing team, a designer and a paid media budget. Retail has a national account manager and a trade marketing plan.
Amazon has one person. Sometimes half a person. Sometimes nobody with it in their job title.
The channel that generates the most revenue per head gets the least investment per head. That is not a strategy. That is an accident.
๐๐๐ฑ๐ด๐ฒ๐ ๐ณ๐ผ๐น๐น๐ผ๐๐ ๐ฎ๐๐๐ฒ๐ป๐๐ถ๐ผ๐ป, ๐ป๐ผ๐ ๐ผ๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐.
Amazon does not demand meetings. It does not send account managers to your office. It does not shout for resource. It just keeps growing.
And because it grows without noise, it gets treated like it works without effort.
It does not. The effort is invisible. The person running it is drowning.
If your Amazon revenue has doubled and your Amazon team has not changed, ๐๐ผ๐บ๐ฒ๐๐ต๐ถ๐ป๐ด ๐ถ๐ ๐ฏ๐ฟ๐ฒ๐ฎ๐ธ๐ถ๐ป๐ด. You just have not noticed yet.