“We’re almost ready for Black Friday.” The inventory is on its way... The offers
By Shanebarker · October 16, 2026 · Curated by George's Blog
“We’re almost ready for Black Friday.”
The inventory is on its way...
The offers are in a spreadsheet...
The creatives are waiting for the final prices...
The final prices are waiting for someone to check the fees...
The email team is waiting for the creatives...
The agency is waiting for the budget...
The founder would like to know whether we can double the forecast...
Everyone is working very hard.
Nobody is entirely sure what’s finished.
Useful question for this week’s BFCM meeting:
“What still needs to happen before this is ready to go live?”
Ask it for each promotion.
Figure out exactly what people are waiting for, so that they can wrap things up before November.