Our first company trip made me look back at 8 years on Amazon. 2 brands exited,
By Ourielrybski · October 15, 2026 · Curated by George's Blog
Our first company trip made me look back at 8 years on Amazon. 2 brands exited, 500+ clients, and 40 of the smartest Amazon people I know.
Last week we took all 40 people on the GNO Partners team to Lisbon for 3 days.
It was the first event we've ever run, and it made me think about how far we've come.
In 2018, my partner Gal Ezuz and I launched our first Amazon brand.
By 2021, we sold two brands for almost an 8-figure check.
Then in 2022, we started GNO Partners.
The idea was simple: use our own playbook and IP to grow other brands.
We started with 4 clients.
• 2023: 35 active clients and a 13-person team.
• 2024: 85 active clients. Getting to a 7 figure company.
• 2025: 300+ clients. 4 to 14 consultants. Getting to an 8-figure runway.
• 2026: 500+ active clients, 25+ consultants, and 1,300+ brands worked with.
But numbers on a dashboard feel very different from people in a room.
The wild part is that it was the first time we ever met as a team.
People I work with every day for the last 3 years, and I was meeting them in person for the first time.
It was one of the most inspiring things I've ever done.
People say if you're the smartest person in the room, you're in the wrong room…
In Lisbon, I was definitely in the right room.
I don't think there's a room with more Amazon knowledge anywhere in the world.
Many of them managed portfolios bigger than the brands we built.
Many of them actually built and exited 7-figure brands of their own.
8 years ago it was Gal Ezuz, me, and two brands.
Today it's a room full of people I'm proud and honored to work with.
And honestly, it feels like we're just getting started