Simple PPC math I wish more Amazon sellers used: How much revenue is a click act
By Evanswansmn · October 14, 2026 · Curated by George's Blog
Simple PPC math I wish more Amazon sellers used:
How much revenue is a click actually worth to you?
If a keyword converts 10% and AOV is $30, that click produces about $3 in revenue on average.
Then apply the ACOS you’re willing to tolerate.
Now you have a rational starting point for what that click is worth.
This is why I like revenue-per-click thinking. It turns bidding from “$1.75 feels kinda high” into an economics problem.