Excited to see my piece for The Grocer live today! I wrote about one of the most
By Deni Petrova · October 13, 2026 · Curated by George's Blog
Excited to see my piece for The Grocer live today!
I wrote about one of the most interesting shifts in retail media at the moment - the opportunity beyond FMCG.
Retailers don't just have media inventory - they have incredibly valuable signals around intent, occasion and changing consumer needs.
That opens the door to a much wider group of advertisers, but also makes the space more competitive for FMCG brands.
The challenge will be striking the right balance - creating new growth without turning retail media into just another crowded advertising environment.
Have a read here - https://lnkd.in/e4_yx58T
#retailmedia #commercemedia #retail