I spoke at Meta Festival this week. The same 4 things kept coming up in every ta
By Jadebeason · October 10, 2026 · Curated by George's Blog
I spoke at Meta Festival this week.
The same 4 things kept coming up in every talk.
1. Your community is actually your job! Lorna Luxe opens Instagram & spends the first while on it scrolling & commenting. Olivia Attwood does the same, every creator on stage said their comments and DMs come from them.
I think comments are where you get to know your people; you learn how they sound, what they like & what's worrying them. It reminds you that there are real people watching too!
2. Imagine the view from a bridge vs the bridge. The bridge is the one thing that never changes about your content (easy to recognise). The view from that bridge is what changes. When viewers zoom out, the conversation is different every time, but they know what they're getting, so they come back, and as a creator you're never starting from a blank page.
What does this actually look like IRL, though? One element that stays the same, for me, is the record wall in my living room when I'm about to drop a marketing lesson, then everything else changes: the topic, the visuals on screen, the outfit!
3. If you're flopping (sorry - tough love incoming), it's probably not the algorithm! Jesse Burgess made content for 10 years before he even noticed he had an audience. His pov is: 'if you're not getting results, it's not the algorithm; you've probably not adapted in years & people need to see something different' (ouch but ok fair, Jesse!!)
Look at your last 10 posts if they're flopping or look the same as a year ago, change one element only (so you can narrow it down), either the hook, cut the length, change the sound effects, you get what I mean - 1 thing only, though, so you know what it was!
4. Olivia talked about finding a way to narrate your life that feels interesting and authentic to you. Lorna's content took off in lockdown, she realised people didn't want a polished content shoot on a fancy London street, so she started talking while she got ready, and it worked because we all have to get ready, right?! (the relatability factor).
In my opinion, if your content is only value content (which is great btw) it can create a wall between you & your audience. Honestly, this is the one I need to hear most as I'm fiercely protective of my private life, so I barely share anything personal, not even my lunch! (It was pasta today fyi)
Remember that narrating doesn't have to mean oversharing, you can still protect the privacy of your life & share personal moments. This isn't your diary!!
Next time you're doing something you'd normally film in silence, talk through it instead, bring people along with you - that counts as personal too!
Thanks so much to Meta Festival for having me!
So tell me, what's the one question you have about content at the minute?
Here to help you get ahead as a creator.