Sometimes the blindly obvious is what's most often overlooked. Before you assume
By Oliver Bradley · October 10, 2026 · Curated by George's Blog
Sometimes the blindly obvious is what's most often overlooked.
Before you assume your contrast is fine because it "looks fine to me",
let me ask a simple question:
Are you actually testing the contrast for critical text on your hero images?
Today is Day 3 of our RHINO Shocktober "Test Your Halloween Heroes" series,
and The Hershey Company earned a spot in the RHINO Hall of Fame.
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Here is the RHINO audit breakdown for Hershey's
Reese's Bats & Kit Kat Counts,
focusing on the big C...CONTRAST.
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Reese's Bats achieved strong contrast because Hershey solved this upstream during packaging design. They put solid flat colours directly behind critical text. When a shopper scrolls, the pack count, brand, and seasonal variant jump out instantly.
That clarity matters just as much for LLM shelves and agentic search as it does for the mobile digital shelf. Both environments reward images shoppers can recognise without friction.
Could your hero images pop like Hershey's and win both the Digital Shelf AND Agentic Shelf?
Both require real heroes.
Real Glance-Readable Heroes Drive Revenue.
We proved it before on another brand: a 59% lift in an Amazon A/B test.
You could be next.