More traffic and fewer sales is not a PPC problem The ad console is the last pla
By Steven Pope · October 9, 2026 · Curated by George's Blog
More traffic and fewer sales is not a PPC problem
The ad console is the last place to look
Ads bring shoppers to the page
That part is working
Something on the page is sending them away
Raise bids now
You pay more to send extra shoppers
to the same broken page
The loss grows
It starts to look like a PPC problem when it is not
Start in Business Reports
Open Detail Page Sales
Traffic by Child Item and sort by sessions
Two columns tell the story fast
Unit Session Percentage is your conversion rate
Featured Offer percentage
Shows how often you actually owned the sale
If sessions climbed while either one dropped
You found where the money leaked
Stay at the child ASIN level
A parent listing can look healthy
while one size or color quietly stops selling
Blended numbers hide that from you
Then open the Voice of the Customer dashboard
A spike in returns or complaints on a single ASIN
Can drag conversion down
before a bad review ever shows up
Fix the page first
Traffic you already paid for starts buying again