My Amazon Guy lost a client today - here's why The brand sales on a new product
By Steven Pope · November 13, 2026 · Curated by George's Blog
My Amazon Guy lost a client today - here's why
The brand sales on a new product launch were abysmal - not even $1,000
Sometimes product launches are rough - and when this happens to you (it happens to everyone eventually) this is what you should do:
LOWER THE PRICE UNTIL IT STARTS SELLING
That might mean 50% off
It might even mean more than 50%
Once sales happen, more sales trigger
You didn't update the image, the copy, ppc, nothing
Just price
Guess what didn't happen on this product launch?
The price wasn't lowered
I don't know if the client declined or my team didn't pitch it or somewhere in between - still looking into
But I know what would have worked
And if lowering the price doesn't work?
That's great data - that means your product sucks and you can't even give it away
Wouldn't you rather know that by day 30 instead of day 90?