Walmart is at the stage where they are trying to grow their marketplace a lot So
By Daniel Tejada Amazonadvertising · October 8, 2026 · Curated by George's Blog
Walmart is at the stage where they are trying to grow their marketplace a lot
So Marco Tejada and I went to Let's Grow 2026 Walmart Marketplace Seller Summit
A lot of our brands have asked us to run this for them, so we have dived a lot deeper into it
Walmart's search demand is nowhere near amazon yet
However, it doesn't mean it doesn't pay to be there.
Amazon US is the biggest so we run there usually but it doesn't mean we don't play internationally, so we do.
Is the pie as big? No.
Does it mean its not an opportunity? No.
Walmart is the same.
The incrementality can add up!
You can have ton of sku’s on both marketplaces... But less is more.
There is not overwhelming demand (yet) so we need to be strategic about the right ASINs for walmart.
I could tell from this conference that they're going and going fast, but you never know where a legacy brand like Walmart may take this new initiative they are pushing hard.
#walmart #ads