A record breaking Q4 can hide a weak business model. When we were building toy b
By Brandon Young · October 8, 2026 · Curated by George's Blog
A record breaking Q4 can hide a weak business model.
When we were building toy brands, roughly 60% of our revenue was coming during November and December.
That concentration created an obvious challenge.
We needed to figure out how to generate more revenue during the rest of the year instead of depending so heavily on Q4.
One of the things we did early was intentionally develop products that performed during spring and summer.
But finding a seasonal product is only the beginning.
The economics still have to work.
In this example, we were looking at a summer product selling for less than $10. At that price point, fulfillment costs can consume a significant portion of the revenue.
So instead of immediately asking whether we could sell the product, we started thinking about whether we could bundle it with two or three complementary products.
If those products can fit into roughly the same package size, you potentially create a higher value offer without increasing fulfillment costs at the same rate.
That is the type of thinking I want Amazon sellers to apply to product development.
Do not just ask:
Will this sell?
Look at when it sells.
Look at the selling price.
Look at fulfillment costs.
Look at packaging.
Look at whether complementary products can create a stronger offer.
Look at how the product fits into the economics and seasonality of your entire catalog.
A product can have demand and still be a terrible business decision.
The goal is not simply to find more products.
It is to build a healthier business.
If you want better data behind your Amazon product research and competitive decisions, start here: https://lnkd.in/e2h4mCJ2
How much of your annual revenue currently depends on Q4?
#AmazonFBA #AmazonSeller #ProductResearch #ProductDevelopment #AmazonBusiness #Ecommerce #DataDive