#Ad My top takeaway from Amazon Accelerate? PPC just changed. Big time. Amazon a
By Brandon Young · October 7, 2026 · Curated by George's Blog
#Ad My top takeaway from Amazon Accelerate?
PPC just changed. Big time.
Amazon announced auto-optimization, a new AI layer for your campaigns.
It reads your data and improves your keyword targeting, product targeting and bids around seasonality and performance.
It can even add keyword targets straight into your campaigns if you want it to.
At the keynote, Amazon said campaigns using it saw:
✅ First sale 40% faster
✅ Conversions up to 67% higher
Wow.
We've already had great results over the last year letting Amazon optimize our rules-based campaigns. I think this will be even better.
I can't wait to test it.
One tip before you do: AI is only as good as the data you feed it. Start with validated keywords.
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