It’s a wrap on another amazing unBoxed. We had Martha Stewart, the Black Keys, a
By Alan Moss · October 4, 2026 · Curated by George's Blog
It’s a wrap on another amazing unBoxed. We had Martha Stewart, the Black Keys, and so much more. Great to see so many customers and partners engaging with our teams. The highlight for me was opening the 2026 Amazon Ads Partner Awards.
Celebrating the innovation of our partners is an annual traditional that's a special privilege. This year, it was highly competitive with submissions from partners across 25 countries and eight categories. What stays with me are the stories: what happens when expertise, creativity, and real partnership come together to grow a business. Here's what I find most exciting — our partners don't wait for the future of advertising to arrive. They build for their customers, every day. Congratulations to every finalist and winner. Partners set the standard, and you make our whole industry better. I can't wait to see what you build next.
Thank you for an unforgettable week. See you at unBoxed 2027 in New York.