"Forget the candy and hand me a cocktail" Yes, #Halloween is not the top holiday
By Mikeblack · October 2, 2026 · Curated by George's Blog
"Forget the candy and hand me a cocktail"
Yes, #Halloween is not the top holiday for drinking amongst young people
But it certainly ranks up there with #Gen Z, beating out St Patrick's Day and Cinco de Mayo which we traditionally think of as big drinking days
Halloween drinking is even more popular with #Millennials
Nothing beats Trick or Treating social drinking with a group of parents in your neighborhood while your kids gather candy you will steal later on
When it was cold, I would favor rum and hot cider myself :)
The point is:
There are many creative ways #alcohol brands can play in the culture of Halloween
🎃 Developing costume-themed packaging
🎃 Sponsoring Halloween party events in college towns and urban centers
🎃 Creating co-branded partnerships with streaming horror content
🎃 Investing in #TikTok and #Instagram influencer collaborations showcasing Halloween-specific cocktail recipes and party formats
(Source: Collage Group) #culturalintelligence #drinking