When partners take the unBoxed mainstage, it says something about where the indu
By Amazon Ads Partners · October 1, 2026 · Curated by George's Blog
When partners take the unBoxed mainstage, it says something about where the industry is heading.
This year, Dentsu and Skai joined the keynote to announce new products giving advertisers the right conditions to grow, with our partners leading the way.
dentsu showcased DVA+ inside Amazon Ads Agent — compressing days of media planning into a single AI-powered conversation. Skai integrated the AMC Expert Tool into Skai Studio, turning custom analytics into action for brands like Liquid Death.
The future of advertising isn't just being built by Amazon — it's being built with partners.