Next week I’ll be in London for the Europe Digital Shelf Summit. AI is changing

By Dankartchner · October 1, 2026 · Curated by George's Blog

Next week I’ll be in London for the Europe Digital Shelf Summit.

AI is changing how consumers discover products, how decisions get made, and how brands compete for visibility.

The implications for brands are significant:

• How does AI change the path to purchase?

• What does an agentic shopping experience mean for my brand?

• Are we measuring the right things as consumer behavior changes?

• Are our organizations equipped to keep up?

Looking forward to reconnecting, meeting new people, and talking about what comes next for ecommerce.