I worked with a seller whose Amazon reviews were turning away retailers. Walmart
By Shanebarker · September 30, 2026 · Curated by George's Blog
I worked with a seller whose Amazon reviews were turning away retailers. Walmart included.
She was trying to expand into other channels. But the people evaluating the product were looking at what customers were saying on Amazon.
The negative reviews were hurting an opportunity beyond the platform where they appeared.
Nobody needed to place an Amazon order for those reviews to affect her business.
That's something worth considering if you're trying to get your product into a retailer, find a distributor or bring on another business partner.
Whoever receives your pitch can open another tab and see what customers thought after buying it.
They're deciding whether to commit their own money, shelf space and reputation to the product. Of course they're going to look for information beyond what you give them.
Even if Amazon accounts for a small share of your revenue, its influence on those decisions can be much larger.
Before your next pitch, look up the product the way a buyer might. Read the reviews they're likely to find and prepare to discuss the concerns they raise, including what you've done to address them.
You may be pitching a new retailer...
But your existing customers are already part of the conversation.