Celeste. In Latin - caelestis. “Heavenly,” “celestial,” “of the sky/heavens.”
By Yoav Izhar Prato · September 29, 2026 · Curated by George's Blog
Celeste. In Latin - caelestis. “Heavenly,” “celestial,” “of the sky/heavens.”
Skai Celeste was born for marketers to be able to bring agents into their inner circle.
Share, consult, ask, get insights and advice.
True, intuitive omnichannel, with business goals guiding every decision and the actions that follow.
What started as a cool Marketing Chat has now - evolved.
Evolved into something you trust to make decisions.
Really?!
Oh yeah…
The Chat evolved into Analysis. Analysis evolved into Recommendation.
Today, Celeste is becoming - A Trusted Advisor.
Helping marketers understand performance, identify opportunities and decide what to do next.
Simply put - smarter decisions, better outcomes…
As Celeste evolved - marketers evolved too.
The journey was information to analysis, and now: “What should I do next?” “What am I not seeing?”
That, to me, is unique.
From “adoption” to TRUST.
And you can see it in the numbers.
Today - 95% of Celeste responses provide clear, actionable recommendations.
Over the last 12 months, 1,153 users across 140 top global brands have used Celeste, asking more than 31,500 questions!
Campaign Managers, Data Analysts, Media Managers, Marketing Managers, Directors, VPs and C-Levels across different verticals and GEOs..
As trust grew - engagement followed.
Living this change and seeing us humans develop trust - that’s exciting! The change is evident.
There are actually two evolutions happening here.
Celeste: Marketing Chat > Analysis > Recommendation Engine > Trusted Advisor.
And us: Ask > Consult > Trust.
This is how agentic becomes real.
From a buzzword everyone uses to outcomes marketers can actually experience.
The more our clients discovered Celeste - the more passion, innovation and inspiration came about.
What if? What if Celeste can grow to be a Partner? An extension to the team…
With Skai Agent Connect released and Skai Studio in closed beta with a select group of top brands - Celeste will GROW. The Industry is shifting.
The next phase starts with how marketers work with AI today - to our clients, I have a humble recommendation:
inhale (deep) > exhale (slow) > inhale > and - dive.
Make Celeste your partner and build the relationship needed to gain TRUST.
Share. Challenge. Bring the wins and the difficult questions.
Yours and your teams’. Bring the questions you are trying to answer every day and the decisions you are trying to make.
Don’t just ask: “What happened?” Ask: “Why?”, “What should I do next?”, “What am I not seeing?”
Get comfortable consulting. Get comfortable challenging. Get comfortable trusting.
Because the next phase is - partnering.
And that next phase of close collaboration and reaching new frontiers is already here.
Wow - what an opportunity this is.
"Don’t believe what your eyes are telling you. All they show is limitation. Look with your understanding, find out what you already know, and you’ll see the way - to fly.”
(Richard Bach, The Seagull)
https://skai.io/agent/