When Amazon sales slow down, the first instinct is usually to spend more on ads.
By Kamaljit Singh · September 29, 2026 · Curated by George's Blog
When Amazon sales slow down, the first instinct is usually to spend more on ads.
But before you pay for more people to visit your listing, ask yourself:
How many of the people already visiting are actually buying?
Let’s say your listing gets 10,000 sessions a month, with a 10% conversion rate and a $30 average order value.
That’s $30,000 in revenue.
Get conversion to 12%, and you’re at $36,000.
An extra $6,000 a month. Same traffic. Same order value.
Of course, moving from 10% to 12% takes work. The question is whether you’re giving it the same attention you give your ads.
Does your image sequence answer the questions shoppers have before buying?
Can they quickly understand why your product is worth choosing?
Or are you paying to bring more people to a listing that still leaves them unsure?
On October 1st at 1 PM Eastern, I’m hosting a live session on getting more sales from the Amazon traffic you already have.
We’ll look at what to change on your listing, why it matters, and how to test whether it actually helps.
Save your seat here: https://lnkd.in/gZ9QyQs7
Before you increase your ad budget, see what your current traffic could be worth.