A supplements brand's head of ecommerce sat in a quarterly review with two repor
By Geowescott · September 29, 2026 · Curated by George's Blog
A supplements brand's head of ecommerce sat in a quarterly review with two reports. The agency's: attributed sales up 31 percent on 18 percent more spend, best quarter yet. Finance's: Amazon net revenue up 6 percent, gross margin down.
She was asked to explain the gap. Neither report described what had happened on the listings: who transacted the units, at what price, whether her own offer was in stock while the money ran.
The agency measured what its media created. Finance measured what the brand booked. The step between them was on neither page.
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