The question agency owners should be asking is no longer:
By Simon Ellicott · September 29, 2026 · Curated by George's Blog
The question agency owners should be asking is no longer:
“How do we produce more reports?”
It is:
“What decisions can we help clients make better?”
As Amazon automates more routine execution, commercial judgement becomes more valuable ... not less.
A useful first edition of The Amazon Agency Brief, with perspectives from Ant Finch and Andrew Mackintosh.