The best partnerships create a 1+1 = 3:
By Melissa Burdick · September 26, 2026 · Curated by George's Blog
The best partnerships create a 1+1 = 3:
Announcing the expansion of our partnership with Horizon Commerce.
Horizon brings Blu Commerce – it’s commerce intelligence platform that helps brands understand what’s driving growth and where to invest. Pacvue brings the activation layer, turning those insights into action across retail media.
Horizon Commerce has been a partner of ours since 2022, and this expansion reflects how that relationship has grown. Brands are managing more retailers, more attribution methods, and more reporting structures than ever. Agencies are facing those challenges across entire client rosters, and as Katie Comerford pointed out, “retail media has no shortage of data. The harder problem is turning that data into a consistent investment decision.”
That’s a gap that’s slowed brands down for years, and one that we’re solving together by connecting Horizon’s measurement and Pacvue’s activation. Now teams can move from “here’s what’s driving growth” to “here’s what we’re doing about it” without the translation step in between.
We've already seen what that looks like in practice. When Revlon's Mitchum brand needed to close this exact gap on Amazon, the connected approach drove a 13% average weekly revenue lift and a 19-point BSR improvement.
Horizon’s insight plus Pacvue’s activation, adding up to results neither of us could deliver alone. 1+1 = 3, in action. Proud of how far this has come, and excited for what it means for our shared clients.