Final day at Amazon Accelerate! Are you prepared to end it productively?
By Chris McCabe · September 25, 2026 · Curated by George's Blog
Final day at Amazon Accelerate! Are you prepared to end it productively?
It was fantastic catching up with so many familiar faces and meeting plenty of new ones last night at Ozzie’s Diner & Bar. Huge thanks to everyone who packed the room.
Special thanks to Shannon Curley of Tactical Logistic Solutions, Chelsea Noel & Yoni Mazorr of Goflow and Andrew Smith of Swapt for all your help!
Check out the energy in the room, pumped up not just from an exhilarating day of Amazon discussions and meetings, but from 70s/80s/90s hits! I haven't had karaoke this fun since my Japan trip.
Great seeing Bernie Thompson, Ritu Java, Javier Zepeda, Bryan Dariel Belliard, Heather Hennings, Lou Casados, Pallavi Pande. For anyone I missed, thanks for lending us your vocal cords!
On the heels of the fireside chat from Day 1 with Mary Beth Westmoreland and Amit Agarwal, there were a few updates from yesterday's main stage talks, one from VP Claire O'Donnell was top of mind: the rollout of Listing protection through the Account Health Assurance program.
More grace periods and fewer listings taken down pending review.
You can sell, as you appeal! And hopefully you don't need any Seller Challenges, you still get a few of those per 180 day cycles.
We also hear from Jenna Owens regarding upgrades to Seller Assistant AI. Looking forward to seeing more updates and tool rollouts in Q4.
Sellers have begged for help more and more this past year, and it looks like Amazon listens and dives into AI tool development to address need.
If the root problem of automated, trigger-happy suppression isn't fixed, three lifelines disappear fast, especially heading into Q4.
Final day today -- last chance to hit me up in person, I'm around!
If an internal rep promised to look into your account this week, document names, teams, and commitments today before everyone boards flights out of Sea-Tac. Don't assume anything fixes itself!