A lead gen agency cannot get you leads that actually close.
By jeremygrandillon · September 19, 2026 · Curated by George's Blog
A lead gen agency cannot get you leads that actually close.
The mistake is not the agency.
It is what you expect from them.
When you hire one, you may think you're buying leads.
But what you're trying to buy is an answer:
whether this market wants what you sell.
That is market fit.
An agency can rent you skills you do not have.
That is fine.
Fit is not a skill.
It is knowledge of your own business.
An outsider who does not live in that business will not find it faster than you.
So the leads show up.
They do not close.
You blame the agency.
The expectations were wrong.