Last week this gal got her first quotation in The New York Times!
By carmen-vicente · September 18, 2026 · Curated by George's Blog
Last week this gal got her first quotation in The New York Times!
The thing about creating content and posting it on social media, is that it comes with all sorts of incalculable outcomes. There are obviously trolls and sexist DMs, but also new internet friends and plenty of supportive comments. And every once in a while a video goes so viral that it sets into motion a cascade of ripple effects like media coverage and interest from legitimate journalists.
Some context re: the Alix Earle of it all 👇
Recently, I made a video about a theory I coined ✨The Influencer Cliff✨, which is the phenomenon of followers falling out of love with an internet figure. This can happen when an influencer tries to port over their audience from one platform to another (in Earle’s case, from TikTok to Netflix), or when an influencer stretches their CTA too far (from “get ready with me” to “buy my merch”). The bottom line is that parasocial relationships are fragile!
I knew that talking about Alix Earle right before her Netflix special debuted would likely give me an algorithmic boost and…I wasn’t wrong. Harnessing time-sensitive cultural events is always a good social strategy, and across IG and TikTok the video racked up about 900k views.
Alisha Gupta, a reporter at The Times reached out for a comment. Then Angela Yang from NBC News called too. Within the week I’d been cited in two major media outlets, and all because I decided to share some strategic thoughts about the creator economy.
I want to stress that the message here isn’t “Just yap on camera!” but rather that publishing carefully considered thought leadership helps to substantiate the work you’re already doing. Social media is all grown up! A legitimate distribution channel! And if you’re not using it to leverage your medium or message, you might be limiting your radius.