Findings a bad competitor product does not mean you found a good Amazon opportun
By byoungsfl · September 16, 2026 · Curated by George's Blog
Findings a bad competitor product does not mean you found a good Amazon opportunity.
This is one of the distinctions I want newer Amazon sellers to understand when doing product research.
We were walking through Dick’s Sporting Goods evaluating products using the same logic we have developed as 8 figure Amazon sellers.
The T ball bat was interesting because I immediately saw an obvious weakness.
The design was plain.
With AI, I was able to create a different Blaze bat concept within minutes.
That is powerful.
AI is making product development and design iteration significantly faster. Sellers can explore new concepts and potential improvements without spending weeks getting to the first visual idea.
But there was another problem AI could not solve.
The economics.
Because of the size of the bat, we estimated Amazon fulfillment fees could be around $15.
That can destroy the opportunity.
This is why I would never evaluate an Amazon product based on differentiation alone.
You need to understand the customer and identify opportunities to improve the product.
But you also need to understand demand, competition, fulfillment costs, selling price, and the margin left after the product actually reaches the customer.
A great design attached to bad unit economics is still a bad business.
The strongest Amazon opportunities happen when product improvement AND the numbers make sense.
That is where data becomes important.
If you want to dig deeper into Amazon demand and competitor research, start here:
https://lnkd.in/e2h4mCJ2
Amazon sellers, which kills a product opportunity faster for you: weak differentiation or weak margins?
#AmazonFBA #AmazonSeller #ProductResearch #ProductDevelopment #AmazonBusiness #DataDive #Ecommerce